I'm Jesal, a product designer for complex B2B systems.

I design reporting tools, workflow products, and AI-assisted interfaces that help teams move from scattered data to confident decisions.

How I turn complex systems into usable products

Surface the right risk

Turn scattered operational data into visible exceptions, ranked signals, and clearer next steps.

Structure the workflow

Design the path from scan to compare to investigate, so teams keep context through complex decisions.

Make it reusable

Convert one-off screens into durable patterns for dashboards, reports, and enterprise product suites.

Case Studies

Inventory Efficiency Report: Turning Supply Chain Chaos into Confident Decisions

2024

Command-center experience that reduced issue detection time by 60% and surfaced $2.1M in stockout risk.

Inventory Efficiency Report: Turning Supply Chain Chaos into Confident Decisions

2024

Command-center experience that reduced issue detection time by 60% and surfaced $2.1M in stockout risk.

Inventory Efficiency Report: Turning Supply Chain Chaos into Confident Decisions

2024

Command-center experience that reduced issue detection time by 60% and surfaced $2.1M in stockout risk.

Supply Chain Performance Report: Turning fragmented reporting into a drill-down decision system

2025

Configurable enterprise report with hierarchy-aware drill-down — helping teams move from KPI scan to child-level explanation across product, store, and DC views.

Supply Chain Performance Report: Turning fragmented reporting into a drill-down decision system

2025

Configurable enterprise report with hierarchy-aware drill-down — helping teams move from KPI scan to child-level explanation across product, store, and DC views.

Supply Chain Performance Report: Turning fragmented reporting into a drill-down decision system

2025

Configurable enterprise report with hierarchy-aware drill-down — helping teams move from KPI scan to child-level explanation across product, store, and DC views.

Vendor Scorecard: Designing Measurable Trust in Supply Chain Collaboration

2024

A performance scorecard that helps retailers and suppliers align on KPIs, track efficiency, and drive better decision-making across global supply chains.

Vendor Scorecard: Designing Measurable Trust in Supply Chain Collaboration

2024

A performance scorecard that helps retailers and suppliers align on KPIs, track efficiency, and drive better decision-making across global supply chains.

Vendor Scorecard: Designing Measurable Trust in Supply Chain Collaboration

2024

A performance scorecard that helps retailers and suppliers align on KPIs, track efficiency, and drive better decision-making across global supply chains.

Design for decisions that carry weight.

Currently focused on Senior product design roles in enterprise SaaS, fintech, analytics, and AI-enabled workflow products. Available for selective consulting where the problem is complex enough to need systems thinking.

Get in touch