Brand Swap initiative
Creating an advanced analytical and AI-infused solution, which can quickly and preemptively prevent supply chain disruptions, maintain on-shelf availability, and improve future forecasting, planning and management.
Overview
In 2023, NIQ underwent a global rebrand following its merger and product identity refresh. As part of the Design Systems team, I led UX and UI updates across internal analytics tools to ensure brand consistency, accessibility, and scalability.
Duration
1 Year
Team Role
Lead Product Designer - Global Design System
Target Audience
Design Systems
Brand Implementation
Accessibility
Tools
Figma
Figjam
Excel
Jira
Context & Challenge
Following NielsenIQ’s transition to NIQ, the company needed to unify its product suite under the new brand identity. This included redesigning color tokens, typography, icons, and accessibility standards across the enterprise ecosystem.
How might we systematically implement a new brand identity without breaking usability or development velocity across multiple analytics platforms?
My Role:
Audited component libraries and legacy color tokens
Collaborated with Brand and Engineering to define the new design language
Updated and tested Figma components for accessibility and contrast
Documented implementation guidelines for engineering teams
Design Process
Audit & Mapping
Logo Branding
Color Tokens
Implementation of Components
Login Screen
Old
New
Profile Settings
Old
New
Monitor My Business | Landing Page
Old
New
Monitor My Business | Create KPI Dialog
Old
New
Find My Stuff | Info Panel
Old
New
Report Library
Old
New
Report | Data Selector (Prompt Summary)
Old
New
Report | Guided Flow, Chart
Old
New
Report | Open Format Panel
Old
New
Bubble Chart
Old
New
Report | Table
Old
New
Report | Multicard
Old
New
Final Design & Impact
95% visual alignment with new NIQ brand identity
40% reduction in redundant tokens and color conflicts
Accelerated rollout across 3 major product verticals
Reflection
This project taught me how to manage design systems at scale — balancing aesthetics, accessibility, and engineering feasibility. It deepened my understanding of how brand strategy translates into product ecosystems.
Next Case Studies
Vendor Scorecard: Designing Measurable Trust in Supply Chain Collaboration
A performance scorecard that helps retailers and suppliers align on KPIs, track efficiency, and drive better decision-making across global supply chains.
